![]() The range of foresight methods enable us to detect opportunity spaces by understanding and exploring the possibilities through modeling complex systems, revealing unexpected shifts, overlaps and possible opportunities, and eventually focusing on the most promising ones. How exactly does foresight contribute to new business development? Foresight’s methods and tools such as Horizon Scanning, Opportunity Radars, Scenario-based Decision-Making, Future Experience Groups and Future Fitness Tests can extend the common innovation toolkit at the front end, in fields that are characterized by high uncertainty. Rather, it lets you open up an Opportunity Space, a field that is not as broad as for example the future of learning but also not quite a specific problem, a pain or gain that can directly be addressed with a solution. It can thus set the stage for practices such as Design Thinking or other solution-oriented innovation methods that can be applied subsequently.Īt that, foresight will not give you the opportunity of the future. But what if you’re looking for a new field to explore, a field and opportunity of the future?įoresight-driven innovation helps identify opportunity spaces of the future. ![]() ![]() Many innovation methodologies and techniques can add great value in understanding concrete problems, finding solutions and iterating to a perfect market-fit in the present. However, most common methods from the innovation spectrum range from exploring a problem space, to finding possible solutions for the problem(s), before iterating the best solution to fit the market, finding the best business model, and preparing to scale. In both cases, an opportunity has been identified based on existing needs – health assistance in times of increasingly high workload of care professionals and the possibility to increase health through behavioral change – and was combined with new possibilities provided by new technology and scientific insights. through robot assistants such as SARA that goes far beyond mere medical support and includes content transfer to the elderly and people in need, or gamified therapeutics as Sidekick that aims at individualized treatments to induce behavioral change. However, it also creates new possibilities at the intersection of both fields, e.g. Similarly, digitalization creates enormous possibilities within the health sector. In media, the way content is used and consumed is still undergoing a massive transition with unknown results and effects on market participants. It aims at identifying a time or a set of circumstances that might enable future product or service opportunities, a challenge that needs to be translated into more concrete solutions.ĭigitalization, for example, is still massively changing many industries and its potential is far from being fully understood. it focusses on opportunity detection instead of problem-solution-market fit. Foresight addresses the (fuzzy) front end of innovation, i.e. How do we have we react in order to do help shape changed use at an early stage? To do this, we are taking a look into the future of the fields of medical and biotechnology, pharmaceuticals, insurance and pension provision, nutrition, sport and lifestyle, and this year we are cooperating with the Gesundheitswirtschaft Hamburg and Life Science Nord.Foresight-Driven Innovation is about exploring and understanding the future to steer the exploration and exploitation phases of innovation. Together with companies from the healthcare industry, software and hardware manufacturers at the interface between content and tech and above all larger media houses, we would like to investigate how the reception of content in the health sector will change in the future. In which environments and scenarios will content be used in the future and which media and technologies will it be used for? Where are health offers needed and consumed in the future? What challenges, but also innovation potential, do the content and healthcare sectors share? Which business areas and developments can be identified at their interface, which trends and utopias can be formulated?
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